KURV

From gym to brunch.

Affordable luxury activewear, built for mid-size women.
Drops soon, only in Thailand to start.

Be first in line. No spam, ever.

The Manifesto

Our body.
Our choice.

For years the market gave mid-size women two cruel choices. Force ourselves into S, M, L cuts that grip the wrong places. Or hide in plus-size pieces designed to make us disappear.

There was nothing wrong with our bodies. There was something wrong with an industry that kept designing without ever really seeing us.

KURV is the alternative. Premium fabrics, considered construction, designs with the energy of the women wearing them. Not slimming. Not flattering. Built for the body you have, today.

A note from Tanny

“I started KURV because I was tired. Tired of fitting rooms that made me feel small in the wrong way. Tired of brands telling me my body was the part that needed work. It wasn't. It still isn't. Yours isn't either. If you are reading this, you are already on the list I wish had existed for me. Stay close. We are about to make something for us.”

Tanny

What we're building

Three things we will not compromise on.

  1. 01

    Premium fabric, engineered for mid-size proportions.

    Stretch that holds, not squeezes. Construction obsessed over the seams that matter: hip, waist, thigh, underarm. The places everyone else gets wrong.

  2. 02

    Designed in Thailand, made for Thailand first.

    Sized to real bodies, in our climate, for our lifestyle. Not a translation of a Western range. Cut from a Thai sample, sweated through a Bangkok summer.

  3. 03

    Workout-to-Brunch versatility, in one outfit.

    From the last set to the first sip. Pieces that read as activewear in the studio and as a real outfit at the table. No costume change required.

Questions

A few things, before you ask.

What is KURV?

KURV is an affordable luxury activewear brand made in Thailand for mid-size women who live a Workout-to-Brunch lifestyle. Premium fabrics, considered construction, designs with the energy of the woman wearing them.

Who is KURV for?

Mid-size women in Thailand who want activewear with the energy of the woman wearing it. Made for the body you have, today. Bold, confident, never apologetic.

Where does KURV ship?

Thailand only at launch. We're starting close to home sized to real Thai bodies, in our climate, for our lifestyle. Other markets will come as we grow.

When does KURV launch?

Soon, in 2026. We launch when the product is right, not when the calendar says so. Drop your email and you'll be the first to know the moment we go live.

What makes KURV different?

Designed for real bodies and our specific climate. We use premium fabrics and are obsessed over the construction of seams that truly matter: hip, waist, thigh, and underarm. These are the places most brands get wrong. Experience Workout-to-Brunch versatility in one outfit with no costume change required.

Be first
in line.

We launch when it's right, not when the calendar says so. Drop your email and you'll know the moment we go live.

Be first in line. No spam, ever.